In the pattern of domestic economic development, the Pearl River Delta has always been a “leader”. Together with the Yangtze River Delta, it is also one of China ’s two largest economic “growth poles”. In 2015, the Pearl River Delta created 10% of China's GDP with an area of 4 ‰ of the country. In the first three quarters of 2016, the total GDP of the Pearl River Delta accounted for 84.73% of the province;s total. However, with the changes in the domestic and international economic forms, the trade environment, and the adjustment of national macroeconomic policies, the development problems facing the Pearl River Delta are also increasing.
Introduction from concept to enlightenment
First is the introduction of the concept of honeycomb panels. Honeycomb panels originated from Europe and the United States. They were introduced to Guangdong, Shanghai, Beijing and other places in China in the late 1980s and early 1990s, and gradually penetrated into other provinces and cities on the mainland. By the end of the 1990s, the new thing of modern home honeycomb panels was rapidly flourishing throughout the mainland. At this nascent stage, what is being pursued in the country is "Bring Doctrine," which will be localized later. Initially, the honeycomb board was a very new concept, which was difficult for many people to accept. The most work done by the honeycomb board vendors was to explain to customers the basic knowledge such as "honeycomb boards are usable" and "how to use", and slowly give consumption to consumers. Introduce the concept of honeycomb panels.
Second is the stage of enlightenment development of consumption concept. Traditional domestic honeycomb panels have a simpler structure and a single function, which is basically a "stovetop + bowl" approach. In the modern sense, the home honeycomb panel is actually a concept of a whole kitchen, with complex structure, rich content and complete functions. With the development of the economy and the rapid improvement of domestic consumption capacity, more and more people pay attention to kitchen life and accept the overall honeycomb panel very quickly. At present, about 10% -20% of high-end consumer ideas are on the market. They pay attention to quality, pay attention to practicality, and have their own unique aesthetics.
Industrialization and standardization of honeycomb panels
After the introduction of concepts to the development of awareness, the development of China's honeycomb panel industry has ushered in a new period. The fundamental way out of China's honeycomb panel lies in industrialization, which is also the future development trend. "If honeycomb panels are to be introduced into millions of households, we must talk about the industrialization and standardization of honeycomb panels." I believe that only by forming industrialization and scale can it be possible to really reduce the cost of products, and standardization is to achieve The most important conditions for industrialization.
In the past year or more, the development of the honeycomb panel industry has slowed down because every company has expanded, but the market share has not expanded. To develop further, unless there is an essential change in the industry, this change is the degree of industrialization . The industrialization of honeycomb panels is the industrialization of the production of honeycomb panels, and the logistics, marketing and management of honeycomb panels must be modernized. Regarding how to realize the industrialization of honeycomb panels, we must first learn and introduce mature foreign technologies and experiences, including advanced management experience. The second is to actively promote the standardization of kitchen buildings to solve the contradiction between the large-scale production of honeycomb panel machines and the personalized and non-standardized products. Third, it is necessary to establish a honeycomb panel industrial park to achieve the optimal allocation of resources. Fourth, carry out joint ventures and cooperation, implement mergers and reorganizations, and explore new ways of specialized division of labor in the production, marketing, and installation of honeycomb panels. Fifth, establish scientific research, education, and publicity institutions for honeycomb panels, and organize professional exhibitions for honeycomb panels.
The region goes to the whole country to stand on its heels
The honeycomb panel industry has developed to this day, and the market is becoming more and more mature, but there are very few large-scale honeycomb panel companies. Compared with foreign mature companies, there is still a certain distance. At present, domestic honeycomb panel companies are mainly concentrated in the four major regions of Beijing, Shanghai, Guangdong, and Fujian. These regions have led the development of the domestic honeycomb panel industry in terms of design, service, and management. The end result of market competition is the times. The current competition among honeycomb panel companies is manifested in consciousness, products, services, innovation, and promotion concepts. With the intensification of competition, the scale of powerful manufacturers has gradually expanded, and their influence has become larger and larger, and small manufacturers are likely to face the situation of being eliminated or merged by large enterprises due to insufficient capital investment.
In the market structure, nationwide and regional coexist, each has its own policy and shares the market. But each area has its own area, forming a situation of occupying land for camps and princes fighting for hegemony. Looking at the domestic honeycomb panel market, there are more than 20,000 well-known honeycomb panels, but most of them are only regional and difficult to grow into a national one. Because cross-regional sales costs are high and lead times are long. If standardization is not implemented, the error rate will be high and the back office will not keep up, which will weaken competitiveness. Many companies are strong in the local area, but most companies can't overcome the regional obstacles. If you want to be national, you must have enough advantages to cover these disadvantages.
With the globalization of the market economy, competition is also global. At present, foreign honeycomb panels occupy a certain proportion in the domestic market. There is still a certain gap between domestic and international in terms of craftsmanship and price. Therefore, only when the region grows rapidly to become national, can it compete with the international community and stand still. The mainstream of China's future kitchens must be excellent local companies.
Escort the development of the honeycomb panel industry
The development of the honeycomb panel industry is long-term, and regional growth has become a national one. It also has a long way to go. These require not only the operator's vision and market opportunities, but also a fair, healthy, and orderly competitive environment. The honeycomb panel industry in Fujian has gone through 12 years of ups and downs. Driven by a group of key enterprises, the Fujian honeycomb panel market has achieved great success in terms of consumption concepts, operations, industry awareness, and industry development trends and intensities. Greatly improved. Based on the needs of industry development, the Fujian Provincial Federation of Industry and Commerce (General Chamber of Commerce) honeycomb panel industry association was established in Fuzhou on July 30, 2016. It played a great role in guiding market development, strengthening industry self-discipline, integrating industry resources, and forming cluster advantages. . Since the establishment of the Honeycomb Panel Association, competition among enterprises has increased awareness of self-discipline, ensuring the healthy and orderly operation of most enterprises. In addition, the honeycomb panel industry association has contacted schools to run schools to reserve talents for honeycomb panel companies. These measures are for the healthy, fast and sustainable development of the honeycomb panel industry, giving active guidance and strong support, and also firming Fujian honeycomb panel companies to strengthen the industry and expand the impact of Fujian honeycomb panels across the country. Determination.
