China's cellular panel enterprises will go global and complete the product layout and sales in the Chinese market. They cannot completely copy the practices of the world's leading cellular panel companies. Instead, they should adopt an optimized approach, apply localization, and gradually surpass them. Development is hard. reason. When discussing the market innovation and terminal model of the honeycomb panel product, the five stages of regular marketing development of the market are roughly as follows:
First, it is the start-up phase of the market, so that no one is there; (this is difficult to do in over 95% of existing companies.)
Second, it is the stage of competitive marketing or barrier marketing. It is good for people. (There are few Chinese honeycomb companies that have reached this stage, but there are several that do well.)
Third, it is the stage of product segmentation and market segmentation. It is good for people, or people are good for me; (this one needs to be achieved by Chinese honeycomb panel companies.)
Fourth, it is the international stage of the product market, so that people can be honest and wide; (this is the goal, there are several Chinese honeycomb board companies trying.)
Fifth, it is the service marketing stage, so that people can be broad and deep. (This is how many Chinese honeycomb panel companies are studying hard.)
At each stage of the innovation and development of the honeycomb panel product market, it is necessary to establish the core competitiveness of its own enterprise honeycomb panel products, introduce the blue ocean strategy, and use the outstanding advantages to remain undefeated in the competition.
To some extent, innovation in the market for cellular panels is also an adventure. When people counted the lessons of enterprises that were suddenly ruined and suddenly declined, especially domestic private enterprises, they found that these lessons were regarded as "bold innovations" at the time. The experience of successful people and the lessons of losers are a kind of wealth for everyone.
The choice of direction and target of the honeycomb panel product market is the key to innovation in the enterprise market. A company can choose from thousands of ways from start-up to rapid expansion to stable development. The direction is fixed, and the farther and farther away; the target is not realistic, and the speed is not up to speed. There are many successful models and mature theories. However, theory is one thing, and practice is one thing. Practice without theory is practice, and theory without practice is empty theory. The theory is linked to reality and seeking truth from facts is the most fundamental solution. The process of localization of China's honeycomb panel industry is the process of linking theory with practice.
After the enterprise has completed the original accumulation, it is rich and progressive, in accordance with the basic laws of international first-class enterprise development, timely adjust the structure, expand the development stage, develop from product management to product management and capital management; from domestic market to foreign market .
Mature modern (renovation effect map) marketing 4PS theory (product, price, channel, promotion, after-sales service) is an effective marketing regulation summed up by international first-class enterprises in practice, and is also suitable for China's honeycomb panel market.
Good honeycomb panel products require high added value, high technical content, excellent quality, high market share, great personality and fashion charm, and mature in brand management, product design, service mode and marketing channels.
The added value of honeycomb panel products is related to product pricing, which is of concern to everyone entering the honeycomb panel industry. The added value determines the market vitality of the product. At present, the price of honeycomb panel products in the domestic market is as high as more than 2 million yuan per set, and the low is only 3,000 yuan per set. Each region and city has an average price/set corresponding to the local consumer price index, which is different. The mainstream cellular panel products sold in each region are average products, accounting for more than 40% of total sales in the region. How is your product priced?
Every boss is not willing to talk, because the pursuit of the maximization of value is the goal of the operator. What is the price of your main product, each family has a different approach, and many adulterers. It is generally customary to classify products into high-end, mid-range, and economical honeycomb panels. The classification is actually very rough, and it is difficult to achieve the ideal product segmentation and market segmentation value-added demand in the market. How to promote products and how to hit the market without satisfactory profits.
