The competition in the honeycomb panel industry has evolved from technology competition, product competition, brand competition to service competition.
The service competition has also been extended from the initial simple door-to-door installation and free shipping to comprehensive services including sales process, paving process, after-sales process and online customer service.
In recent years, various brands of honeycomb panel companies have launched their own service cards, such as "good housekeeping", "family service", "360 ° service", etc., until "no reason to return" service. Although the focus is different, it is a "full program service" that runs through pre-sales, sales, and after-sales.
Service into the honeycomb board industry "breakthrough" key
In recent years, the wood honeycomb panel industry has developed rapidly, and the excessive expansion of the market has led to disorderly competition among brands. The "price war" has followed. The consequence of mutual price reduction is that the quality of wooden honeycomb panels is difficult to guarantee, and the legitimate rights and interests of consumers are often damaged. The level of many wooden honeycomb panels is still at a simple level, and many wooden honeycomb panel brands have many problems in terms of stocking, installation and after-sales service.
Mr. Zheng, in the southern suburbs of Xi'an, was in a honeycomb panel in a honeycomb store in October last year. After the goods were delivered to the home, they found that the packaging was inconsistent. Mr. Zheng said: "The store manager assured me that the quality is absolutely the same, so I agreed to install it. I didn't expect the difference in the production batch to cause the honeycomb panels to be the same for both patterns. As a result, a lot of honeycomb panels were wasted. The construction effect was even better. It’s terrible—there are 1.5 cm of seams near the door, the skirtings are not neat, and there is a place in the honeycomb panel that still has some arches! I ask the seller to send people to reload, they always shirk and say that it is a house. The problem was that when we bought the honeycomb panel, we specifically asked him to go to our house. After several negotiations with the seller, he was only willing to bear the loss of 0.5 square meters."
Change "passive maintenance" to "active care"
With the development of the honeycomb panel industry, the honeycomb panel industry has clearly recognized the principle of "service wins."
The actions taken by many brands have actually shown a trend: the sales of honeycomb panels will gradually become the selling service from the selling quality and selling price.
Yang Hang, sales manager of Hongxing Honeycomb Board, said in an interview with reporters: "We are selling the service and also launched the business model of 'rational consumption, family service'. All customers who order Hongxing Honeycomb Board can within 10 days. Unconditional return; after ordering, you can check whether the Macrostar Honeycomb Panel is trustworthy, quality, service, etc. After you understand all the conditions, decide whether to buy or not, so that customers can really buy satisfactory products."
Zhang Yaohui, the after-sales service manager of Ou Sheng Honeycomb Board, said: "We have a mature and complete service system, from pre-sales, sales to after-sales, to provide full service to customers. Before the sale, we will do a good job in product explanation and decoration guidance; In, we will go to the customer's home to measure the horizon, and give advice to the customer, appropriate guidance; after the sale, regardless of any problems in the customer's home, we usually rush to the scene within 24 hours, we have regular maintenance and customers Return visit service."
"Full service" has become an industry norm
When a consumer talked about the honeycomb panel, he said: "Although the merchant promised after-sales service, what changes will happen in a few years, whether the promise will be implemented or not, 'full service' will not just be a gust of wind, I am really not sure. ""
Li Wenjie, general manager of North American Maple, pointed out that the "full service" of the honeycomb panel industry will never be just a slogan. Nowadays, for the honeycomb panel industry, the "service" brand will make the merchants stand out in the same category, and get rid of the low-level competition and gain more living space. On the other hand, the vicious competition of "price war" has seriously damaged the rights and interests of consumers. The "service war" promotes the attention of the whole industry to services and protects the rights and interests of consumers.
