For China;s honeycomb panel industry, although the growth has slowed down, it does not mean that the golden age of honeycomb panel development has passed. A person in charge of a honeycomb panel industry believes that by lags behind the honeycomb panel industry, the industry will produce a number of major brands that dominate the market. The gap between well-known brands and small and medium-sized brands will widen, and the honeycomb panel industry will enter the “brand era”.
Brand era spawns honeycomb board outside factory
The arrival of the “brand era” has intensified competition in the industry. On the one hand, brand development will lead to a “jumping” development of a number of leading companies. In the next 10 years, there may be several leading brands of honeycomb panels with an annual output value of 1 billion yuan. On the other hand, brand competition considers the strength of the enterprise, and weak enterprises will be eliminated in the process of competition. In the next few years, small and medium-sized brand honeycomb enterprises will have to undergo a difficult “cold winter”. Some SMEs will develop into a consortium of leading honeycomb panel companies.
The leap-forward development of leading companies will lead to a large number of honeycomb outside plants. First of all, the honeycomb panel belongs to the labor-intensive industry. Most of the leading honeycomb panel enterprises have the problem of long delivery period. It is difficult for enterprises to complete large-volume orders on time by their own strength. Secondly, the honeycomb panel products are highly regional. Affected by environmental factors, such as temperature, humidity and other factors will affect the use of honeycomb panels and life. The leading honeycomb panel enterprises in cross-regional development cooperate with the outsourcing factories to meet the product;s suitability and save certain manpower and material costs. If the leading honeycomb panel enterprises want to become bigger and stronger, they need a large number of outsourcing factories to assist.
The huge production scale of the leading honeycomb panel enterprises will inevitably lead to a large number of product processing businesses. Due to their limited production capacity, these companies will inevitably transfer labor-intensive processes. Objectively, the leading honeycomb panel enterprises need a large number of systematic professional process processors to serve them, and the company itself is only responsible for controlling and supervising product quality. The increasing business volume of large enterprises will bring good development opportunities to the processing plants. However, the branded honeycomb off-board factory that achieves a certain amount of production cannot simply position itself as a “factory factory”. After the emergence of leading companies, the competition between the foreign processing factories will become extremely fierce. Leading companies will upgrade to the ;concept + service; stage of sales, and the real products are sold by affiliated factories.
Refining ;hard work; to strengthen competitiveness
With the advent of the ;brand era;, the leading honeycomb panel companies have introduced the ;intangible value; behind ;tangible products; into the minds of consumers. Consumers buy branded honeycomb panels and buy credit and peace of mind. Leading honeycomb panel companies earn most of their profits from consumers by selling concepts and services. The outsourcing processing factory only earns “agent fees”.
Under the tremendous pressure of fierce market competition, more and more small and medium-sized honeycomb panel enterprises will be transformed into the outsourcing processing factories of leading honeycomb enterprises. There will also be fierce competition between the honeycomb processing plants. According to relevant information, there are more than 3,000 honeycomb board enterprises with a size above the national level and mechanized production. A few years later, the outsourcing processing plant that led the honeycomb panel companies will also be oversupplied. Under this development situation, if the foreign affiliates want to stabilize their cooperative status, they must have two ;hard efforts; - relying on technical talents and industry experience to consolidate the market and quantify the quality of production.
Create a small brand and create a self-owned brand
The outsourcing factory with the above-mentioned two-handed “hard work” is more likely to form its own brand, and it is likely to become the “new brand” of the honeycomb panel industry in the next few years. First of all, the Honeycomb Off-board Co., Ltd. takes advantage of the quantitative production advantages of branded honeycomb panel processing, and first makes products and then brand, which reduces the business risks of the company. Secondly, the Honeycomb Board Outsourcing Factory has been exposed to the advanced production, design and management experience of the leading honeycomb panel enterprises at the same time as the OEM production. It is easier to succeed when operating its own brand. Finally, the Honeycomb Off-Board Co., Ltd. relies on external processing to train talents, and can gradually improve its independent research and development capabilities.
The Honeycomb Off-Board Co., Ltd., which chooses the development path, will grow faster than the cellular board companies that have grown up through their own accumulation. The brand honeycomb board outside factory is in the same way as the brand honeycomb board enterprises in terms of product production, processing, process control, etc., but lacks branding business development models such as brand positioning, strategic planning, channel promotion and after-sales service. In the future, if the honeycomb board outside factory wants to stand out, brand marketing is its focus.
