Due to the particularity of honeycomb panel products, the development of the honeycomb panel industry requires a benign marketing channel compared to other building materials. At present, China;s cellular panel industry sales channels mainly include stores, self-operated stores, network marketing, franchise agents and experience halls. However, with the gradual development of the market and the ever-changing situation, these four models have gradually revealed their respective drawbacks. The innovative marketing model has become a major event in the honeycomb panel industry for 16 years.
Marketplace sales of honeycomb panels
The store is one of the traditional marketing models favored by most brands of cellular panel companies. However, due to the characteristics of customized honeycomb panels, long time-consuming, and long capital chain, honeycomb panel manufacturers are struggling to cope with capital turnover. In addition, coupled with the strong position of the store, and the store began to gradually enter the honeycomb panel industry, the other honeycomb panel brands in the store have exclusive, so the relationship between the store and the supplier is subtle, the contradiction is on the verge.
But it is undeniable that the current store is still one of the preferred marketing channels for many cellular panel companies. The huge driving force of the sales of honeycomb panel products in the store has made many honeycomb panel brands “can’t stop” for the store.
Self-operated store sales model
According to the survey, some large-scale honeycomb panel brands choose self-operated stores as the “secondary road” for marketing channels. Honeycomb companies; self-operated stores push the interpretation of the brand and the promotion of culture to the extreme value, which is one of the main reasons why most honeycomb companies value their own stores.
“Self-operated stores are not “Wanjin Oil”. He is mainly suitable for large-scale brand-name honeycomb enterprises.” An industry insider said that due to the large initial investment required by self-operated stores, the capital turnover of enterprises is a test. In addition, site selection is also one of the main factors that need to be considered in self-operated stores. Traffic conditions and consumer groups determine the success of the location of self-operated stores.
Honeycomb network sales are growing rapidly
Due to the increasing power of the Internet, network marketing has gradually become the new favorite of the cellular panel industry due to its unique advantages and characteristics. Especially for the characteristics of the honeycomb panel products, network marketing has a unique advantage in building brand awareness and reputation.
Zhao Liang, general manager of Gold Cellular Honeycomb Board, said that in the process of participating in online media marketing, the positive attitude has benefited the company and won word of mouth and profit.
But at the same time, some cellular board companies are still holding a wait-and-see attitude toward online marketing. According to the survey, the huge success of the online marketing model has made more cellular board companies increasingly optimistic about this marketing model. According to Qi Yong, secretary-general of the Beijing Chamber of Commerce and Industry, the network marketing will also become one of the most important marketing channels for the honeycomb panel industry in the future.
