With the advent of Internet+, major industries have been electrocuted. After the impact of e-commerce and the concept of large cellular panels, the honeycomb panel market has shown a complex situation of "I have you, you have me". Many honeycomb panel brands have stepped into the honeycomb panel industry, and the honeycomb panel industry itself has also begun to enter other honeycomb panel fields.
1. "Diversity" becomes a trend Horizontal expansion needs caution.
Throughout China's honeycomb panel industry, diversified development has become a trend. The major honeycomb panel companies, such as honeycomb panel companies, have carried out a diversified layout of horizontal expansion. For honeycomb panel companies, diversification is an important way to snatch consumers and markets, and to seek breakthroughs in fierce competition. However, diversification is not a panacea. Blind expansion of honeycomb panels and honeycomb panel companies once destroyed are not many.
So, what kind of honeycomb panel companies can achieve a wide range of conditions? Industry sources have revealed that there are two forces to enter the large honeycomb panel. One is that consumers have a decoration phobia, and the integration of honeycomb panel services is a market trend; the other is that honeycomb panel companies have a leading advantage in this field and can naturally expand into other customized fields. It can be seen that it is an important strategy to expand related fields one by one based on the advantages of one field. Most companies with diversified layouts follow this principle. From the expansion of related categories, whether it is from the technical foundation, resource integration or consumer perception, it has inherent advantages
2. "Professionalization" is becoming less and less. Vertical deep cultivation also has spring.
Compared with the fierce development of "diversification", there are fewer and fewer companies that continue to cultivate a single category of specialized operations. Does it mean that specialization lacks broad development space? The industry believes that specialization is a big market. "It is the strongest company to do yourself well, be good, be fine, and be fine."
From a global and historical perspective, internationally renowned brands and century-old stores have indeed grown through professional development. They have achieved the ultimate in a specific area and become well-deserved leaders in their category. For consumers, they tend to think that professional brand products and services are more professional and reliable. At present, most well-known honeycomb panel companies that are still deeply specialized in the country have become leaders in the field.
It is reported that the choice of specialization road is closely related to corporate culture. Industry insiders said that companies must always focus on and concentrate on the road of professional development. However, he also pointed out that companies need to choose a diversified or specialized road based on their own development characteristics, and will adjust according to changes in the environment in the future.
The choice of diversification and specialization of honeycomb panel companies may follow the trend.
Judging from the current situation, China's honeycomb panel industry is quite "diversified" overwhelming "professional". Will more and more companies abandon in-depth cultivation and specialization in the future and choose to diversify and expand?
In the industry, from the perspective of the honeycomb panel, it should be that both professionalism and diversification coexist, with the focus on professionalism. He pointed out that the diversified layout, especially the "big honeycomb panel" strategy, has high requirements on enterprises' talents, resources, funds, research and development design, etc. Not every honeycomb panel company is suitable. In the future, there will be some powerful brands in the field of large honeycomb panels, but most of the honeycomb panel companies still need to return to specialization.
Experts from the perspective of diversification believe that honeycomb panel companies should be diversified on the basis of a deep degree of specialization in a single category. Because there is a risk of “unprofessional” for companies to cross-border other categories. After all, most Chinese honeycomb panel companies have no absolute advantage in subdividing categories.
