At present, the market of honeycomb panel manufacturers is chaotic and there are many deficiencies. For example, there are many brands, but few well-known brands, insufficient product innovation, and lack of high-end talents. Regional development is uneven, and enterprises are mainly concentrated in coastal cities and first-tier cities. Honeycomb panel manufacturers want to win the future intelligently, and do "four new layouts" first.
1. New urban layout
With the in-depth development of the industry, although the first-tier cities have received the most attention, the market of first-tier cities is close to saturation. The huge market potential of second-tier and third-tier cities has already received widespread attention from major home furnishing companies. Second-tier and third-tier markets will Become a new layout focus for enterprises to compete for the market. The future battlefield of the industry will be transferred to third- and fourth-tier cities. It can be said that third- and fourth-tier cities are the blue ocean of the future.
2. New regional layout
Regionally, the performance of traditional developed regions is still very strong, but with the rise of central China and the deepening of national policies such as the development of the western region, the market has quietly changed and a new pattern has emerged.
Because of its geographical location in the coastal areas, the eastern region ranks first in the country in terms of economic development, and its residents have higher income levels. Consumers 'acceptance of brands is also higher, so mid-to-high-end brands have become consumers' preferred brands, and low-end brands and miscellaneous brands will be gradually phased out in this area.
With the gradual implementation of the country's "Central Rising Strategy" in the central region, the economic level of the central region has continued to increase, and the desire for cognition and purchase has continued to rise, thereby promoting the rapid development of the central industry. Consumer market.
3. Brand new layout
According to the survey, from the perspective of brands, second-tier brands are most popular with consumers, more than half of the total; third-tier brands rank second with local brands, and second-tier brands rank last. The second-tier brands in the industry are constantly improving in terms of their visibility, productivity, channels, and teams, and their price advantages are more prominent. Therefore, second-tier brands are more favored. At the same time, from the statistics of brand complaints concerning Internet complaints, although local brands and miscellaneous brands are popular, the probability of their complaints is the largest, mainly because these products use low-quality and inferior materials for processing in order to reduce costs. There are also the most quality issues; first- and second-tier brands have the least complaints due to their mature service quality.
Therefore, in the future market, mid-to-high-end brands are favored by consumers. The reason is that the prices of mid-to-high-end brands are relatively civilian and within the range of most consumers. Although third-tier brands have price advantages, they have more complaints and are not cost-effective. In addition to brand choice, consumers pay more attention to cost performance. In the long run, mid- to high-end brands will dominate the future market, and miscellaneous brands will gradually be squeezed out.
4. New layout of talents
Compared with the demand for talents, the industry's talents are in a tight situation of insufficient supply, and the supply of talents is far from meeting the needs of enterprises. Secondly, education is not high. At present, the entire industry lacks high-end talents. When the company initially developed, the barriers to entry were low, and the qualifications for talents were not high. As a result, it was difficult to control the industry's bad habits such as homogeneity and cottage. Third, lack of work experience. Due to the low barriers to entry, the industry initially reduced the requirements for talents due to a large shortage of talents, temporarily alleviating the pressure on the talent gap, but in the long run, it will cause the level of the entire industry to decline.
In general, the industry will still usher in its own spring. Of course, while bathing in the sun, it will also be affected by dark clouds such as independent innovation, brand investment and construction, and after-sales service. However, as long as the company grasps the layout and makes full strategic considerations, it will definitely win in the future.
