In the context of increasingly fierce market competition for honeycomb panel manufacturers, companies must use channels to open the market. The importance of channel construction is self-evident, but it is not a day's work to build channels. Based on the actual situation of the manufacturers and the specific analysis of specific issues, only the combination of the two can truly open the sales market.
Difficulty: uneven distribution of channel resources
As we all know, channels are very important for the marketing of products. The uneven distribution of channel resources allows leading enterprises to use monopoly competition to further occupy the high ground of the market, while ordinary enterprises can only survive in the gap. At the time of market transformation, the spread of the Matthew effect is not conducive to the progress of the entire industry. Even if the market transformation is to keep strong enterprises at the expense of small and weak enterprises, the unfair distribution of channels will drain small and medium-sized enterprises with development prospects. Moreover, the channels in the market today are not exchanged for comprehensive strength Instead, they exchange funds. The uneven distribution of channels is actually not conducive to the healthy development of the market. Once some unscrupulous companies have mastered the big market direction, it can only delay the industry's forward speed and development direction and hinder the market's transformation.
Method: specific analysis based on actual problems
First, you can participate in various professional exhibitions or promotion conferences to improve your visibility and strive for more cooperation opportunities. Second, it is possible to make full use of the platforms established by governments at all levels and attract administrative sources with the help of administrative guidance. Third, gradually establish and improve marketing channels with few intermediate links, and adopt reasonable price strategies to reduce intermediate costs and thereby improve efficiency. Fourth, small and medium-sized enterprises must also enrich and update product content, enrich distinctive products, develop different products for different types of people, and carry out targeted integrated promotions so that they can stand out in the fierce market competition.
Therefore, the channel construction of an enterprise must find countermeasures and specific analysis based on its own conditions. Only after multiple tests of market competition can an enterprise effectively utilize its advantages to integrate resources and find a development path suitable for enterprise channel construction. Facing cruel market competition, enterprises must not only improve product quality, but also pay attention to the management of the value chain in order to make the best use of available resources.
