Although the honeycomb panel market has been in a downturn in 2014, the first-line honeycomb panel brand still has a considerable market share and has achieved good results. In sharp contrast, many regional brands are shrinking and reducing their stores, and the living space is becoming smaller and smaller. Under the background of strong competition from big brands and a downturn in the overall economic situation, the development of regional brands is difficult. In 2013, in the face of the still severe market situation, how do regional brands seek to change and what kind of breakthrough strategy should be formulated?
Shopping malls such as battlefield innovation are the best strategy
At present, the development of the domestic honeycomb panel market is more chaotic: the quality of the big-name honeycomb panel products in the first- and second-tier markets is good, but the innovation in design and technology is insufficient, and the product homogeneity is serious; the third- and fourth-line markets are full of low-end honeycomb panel products. Merchants generally do not have brand awareness, and capture most of the market share with counterfeit designs and low prices.
Personality, quality, and fineness are the key words of honeycomb panel products, and they are also superior to ordinary honeycomb panels. The competition in the market is, in the final analysis, the competition for product strength. To consolidate and capture a larger market share, cellular board companies should focus on product innovation. In terms of the appearance and function of the product, it is necessary to target the target consumer group. Refine the product to the individual and truly conform to the consumer's mind. In addition, innovation should not stop at the design and production process, but also include the installation and layout of the product and the innovation of the after-sales service model.
Shopping malls, such as the battlefield, if the "offensive is the best defense" on the battlefield, then "innovation is the strongest attack" in the mall. Only by continuous innovation can the honeycomb board enterprises keep consumers fresh, and they can open up the gap with competitors, forming an advantage that competitors can hardly surpass in the short term, and seize the market blank.
