The next day, the Chinese government launched a series of global advertisements, which were placed on mainstream international media such as cnn, in order to rebuild and consolidate the reputation of "Made in China" in the global market. In this regard, the Deputy Minister of Industrial Economic Research of the Development Research Center of the State Council believes that this behavior reflects a strategic concern of the Chinese government and demonstrates the soft power made in China. The term "soft power" was first proposed by Professor Joseph Nai of Harvard University. Compared with hard power, more power pays more attention to factors such as brand, culture, image, philosophy and values.
1. The gap in soft power cannot be underestimated.
In 2019, the production of building honeycomb panel bricks exceeded 5.77 billion square meters, and the output of honeycomb panels exceeded 150 million pieces, accounting for half of the world's total output, and it is expanding at an annual average rate of nearly 20%. In addition, the equipment (press, kiln, etc.) and production technology for honeycomb panel production have reached or exceeded the world advanced level. It can be seen that the position of our major honeycomb panel nation is currently very stable and no one can match it, but the competitive strength of China's honeycomb panel industry, especially in terms of soft power, is significantly different from the international honeycomb panel powers.
2. External monks will read the scriptures
Maybe it’s Chongyang’s psychological frustration, or it’s foreign honeycomb panel brands that have a long life, big influence, and deep roots, or maybe the soft power of foreign brands can’t be underestimated. Even if the price is much higher than domestic honeycomb panel brands, consumers will still love Foreign brands, pay for foreign brands. In fact, this is the simplest example of soft power competition.
Dr. Shi Yaoyan said that an advertisement may gain brand attention, but the cultivation of brand loyalty is a long-term process. The true history of the development of China's honeycomb panel industry, but the 30 years of reform and opening up, compared with foreign brands of more than 100 years, are indeed incomparable. However, in the face of reality, affirming achievements, and looking forward to the future of the Chinese honeycomb panel industry, building "soft power" is also imminent.
In the international market, it is not new for Chinese-made honeycomb panel products to go abroad, but domestic brands exporting to the international market must be counted as news, and in most cases they are willing to marry others. In the domestic market, foreign brands still control the high-end market and set foot in the mid-range market, while domestic brands, like thousands of soldiers and horses, fight for their lives on the single-middle bridge in the low-end market. Perhaps this shameful reality hurts self-esteem and morale, but acknowledging reality is not a sign of backwardness, but rather more positive.
3. Imminent to build soft power
The Chinese government aims to rebuild and consolidate the advertising of "Made in China" in the global market, and enhance the international image of "Made in China", which has set a model and example for China's honeycomb panel industry. Improving soft power does not come overnight. It requires long-term unremitting efforts. For the current honeycomb panel companies, the hard power such as capital, technology, and products are no longer what they used to be. The next step is to build on the soft power.
Facing the new international competition situation, China's honeycomb panel industry needs to plan ahead. Tomorrow's competition may be hard competition and hard competition of soft power. At present, our soft power is not as good as others. We have no choice to catch up. Yesterday has passed and never returns; and today is with us, but it will soon disappear; only tomorrow, full of hope and dreams. The mainstream of tomorrow's competition is soft power, and today we need to make soft power stronger and stronger.
