Zhu Hongyao, vice president of Shengda Forestry, pointed out in the article "Looking forward to the" best view in China's honeycomb panel market in 2016 "": Overall, exports in the "troika" of the Chinese economy will slow down or stagnate next year, investment and domestic demand Will be the main driver of GDP growth, experts predict: GDP will slow to 6%. The 4 trillion yuan rescue fund will be in place next year, and supporting funds will ease the deflationary situation, so the real estate industry will stop the rapid decline. The home furnishing industry will grow next year, but has separated from the high-speed growth trajectory of the past 8 years and entered a low-speed growth cycle. The expected growth rate is between 3-5%. In the very turbulent period of the global financial turmoil, it has been very good.
Due to the reshuffle of the industry, the reorganization of enterprises, and the optimization of the industrial structure, the market for the honeycomb panel industry will not return to the previous rapid development speed. The buffer time may be several Month, maybe years. This depends not only on the honeycomb panel market itself, but also on the influence of external factors. However, the country has already taken active macro-control measures and placed new hopes on the market in 2009 and beyond.
Enter the integration phase
In 2016, the honeycomb panel industry will enter a year of consolidation. The number of new home furnishing companies will be greatly reduced, and more than 30% of small and medium-sized home furnishing companies will disappear, and the curtain of industrial restructuring in the form of mergers, acquisitions, reorganizations, mergers, and holdings will be officially opened. Industrial capital and financial capital at home and abroad will continue to compete for China's huge home furnishing industry, and companies with strong comprehensive strength will become stronger and stronger. The means of competition are more diversified, the market environment is more complicated, and products are more innovative and faster. For honeycomb panel companies, in 2009 there are more difficult risks to control and more difficult opportunities to grasp.
Reduced vacancy rate will reduce the negative impact of real estate
The honeycomb panel industry is the industry most closely related to people's lives, so this banner will never stand.
The adjustment of China's real estate industry triggered by the financial crisis is, for the home furnishing industry, the difficulties are only temporary. In the end, it is still a good thing. Because of the slowdown in real estate, there are fewer people who buy real estate and second investment, and those who really buy a house for decoration, these are the real customers in the home improvement industry.
Mr. Meng Yi, Assistant General Manager and Key Account Manager of Lehua Ceramic Sanitary Ware Co., Ltd. said: "At present, the real estate industry is in a slump, and the sales of houses will decrease. However, the current purchase of houses is different from before. After they buy a house, they will definitely The decoration will not have the previous high vacancy rate. Many of the previous houses, such as real estate, or secondary investment, will be placed there. From the current situation, more of them are put into use immediately after buying a house. . "
Strong companies enter expansion year in 2016
Faced with great changes in the market situation, companies generally adopt two methods. One is defensive and the other is offensive. After the cold wind of 08, most companies have been fully prepared for the 15 years known as the real winter. The advent of the crisis has inspired new plans for the 2016 development strategy of the honeycomb panel industry.
For enterprises, 16 years is a reserve period and an outbreak period. Some outstanding companies have taken the opportunity to advance against the market, took the opportunity to inhale to expand the site, and the market warmed up after the crisis, and they have been far ahead of others.
In the case of fierce market competition, make more preparations. Once the market recovers, it will occupy a good position, and the sprint will be faster and the progress will be faster.
