With the fierce competition in the honeycomb panel market and the gradual maturity of the market, the cellular panel consumer market has shown a “polarization” market trend: 20% of branded products and flat price products occupy 80% of the consumer market, while the other 80% The products occupy 20% of the consumer market.
It is understood that the high-profile mainstream brands such as Bite and Bai V, as well as some low-priced products, are increasingly popular among consumers, gradually occupying about 80% of the consumer market, and the middle-level consumption between the two. The space is getting smaller and smaller. The products of well-known brands have brand advantages. Whether it is quality, style or after-sales service, they are better than general products and suitable for mid-range consumption. The “bargains” are suitable for some temporary decoration or ordinary consumers with income. The need for low-end renovation.
Ordinary mid-range consumers either plan for a long time, use branded products to bite their teeth, or simply adopt a temporary over-renovation method, choose low-priced products, and gradually begin to move closer to the extremes of the two types of consumption, thus promoting the expansion of the bipolar consumer market of honeycomb panels.
For a long time, the honeycomb panel market has been difficult to break the situation of “cold and poised horses in front of the door”. The monthly output of the honeycomb board merchants around 90% is only about 30 sets, and most of the businesses are struggling. Cell phone board merchants such as Bite and Jiajiale said that the sales of honeycomb panels have been better than the same period of last year since the beginning of the year, but they are not optimistic as a whole. In a word, the cost is high, and the sales price is rising. Consumers often feel that “the height is not cold” and they are not willing to place orders.
According to the survey, with the increasing competition in the honeycomb panel industry in Chengdu, new and complicated situations in the honeycomb panel market are emerging, and some merchants are particularly cautious in their investment. As a result, the upgrading of their products has also been relatively slow, and some brands have higher visibility. Products are increasingly showing advantages. The industry analysts believe that the honeycomb panel industry should also appear;polarization;, the future development of the honeycomb panel industry is stronger, the weak will die, and its main market will be divided by three or five big brands. These brands are large in scale and strong in brand competitiveness. They can form relative competitiveness in the national market and form absolute competitiveness in the regional market. At the same time, the product price system of the honeycomb panel market will be squeezed again in 2016. The law is also inevitable, that is, 80% of product costs, 20% of reasonable profits.
Liu Dinghe, general manager of a honeycomb panel, believes that the integrated reshuffle of the honeycomb panel industry cannot be avoided. The competition in any honeycomb panel industry will gradually move from chaos to orderly and in line with the law of market development. This is an irresistible trend. Faced with the market share of the tens of billions of honeycomb panels in the future, strong companies will never miss the opportunity of the development of the honeycomb panel industry, and the reshuffle integration of the honeycomb panel industry will be inevitable. The rapid increase in the market capacity of the honeycomb panel, the reshuffle and integration movement of the honeycomb panel industry also kicked off. She believes that the effective decentralization of the honeycomb panel industry should be concentrated, which can avoid waste of resources in production, sales and logistics, and can supervise the cut-off and malignant price reduction competition among merchants, and also promote honeycomb panels. Self-discipline in the industry and play an overall advantage.
Experts believe that more and more people in the honeycomb panel industry realize that in addition to continuously improving and improving the quality of their products, they should pay more attention to internal cultivation, that is, service. The effective extension of services transcends the satisfaction of the psychological needs of the products themselves, instead of the demand for product functions, the price reference is effectively diluted, and the value becomes a new measure. Being able to innovate in service or effectively extend it on competitors and various service projects and integrate it into a complete service system will surely become the most effective competitive means and exciting point of the honeycomb board market.
