For the giant O2O war, many cellular board companies see hope, but there are also some pessimists. Nowadays, the operation of e-commerce on cellular panels is in a state of spurt, and many cellular panel companies want to be “electrically shocked”, but for now, it is an indisputable fact that online development has affected sales in traditional stores. Although some companies have proved in ways such as the "honeycomb panel mall" that online and offline can coexist in a mutually beneficial manner, it is still difficult. On the other hand, the "experience" concept contained in the "O2O" model has become the focus of enterprises' attention.
1. Honeycomb panel integration, space experience shop favored
In recent years, with the development of the integration of honeycomb panels to the popularization stage, the overall honeycomb panel has naturally become a key product created by various honeycomb panel companies. The earliest experience space appeared in the exhibition halls of the various honeycomb panel companies. Nanan Zhongyu, Jiumu, Shenluda, Huanhuang, Huasheng and other companies have carefully created many model rooms in their respective exhibition halls, but due to the limitation of the display range These samples are mainly for dealers.
In the past one or two years, Zhongyu and Jiumu took the lead in launching their own honeycomb panel experience stores in some regions of the country. The space-based experience stores are gradually aimed at end consumers. On the basis of other experience stores, Shenluda has made quantitative preparations for the space store model and also upgraded the experience model of the honeycomb panel store. Young people now need personalized honeycomb panel products and space matching, which is a market trend.
2. Terminal upgrade, honeycomb panel companies focus on product "experience".
The original intention of the integration of honeycomb panels is to allow consumers to achieve one-stop shopping, and the space experience is a good consumption guide. For young people, they do not like to spend a lot of energy to pick a toilet, and then go with a cabinet With the tank, it takes a lot of time to choose a satisfactory match from many different brand products. The experience store is to give different space plans, and consumers only need to choose from them.
For the space store model, industry veterans have analyzed it, it represents a direction for the upgrade of cellular board terminals, but there is still some difficulty in terms of popularity. "The honeycomb panel industry follows an agency model. Under the current downturn in the industry, it is difficult for agents to invest heavily in space stores, so this requires companies to introduce a certain degree of subsidy programs in order to increase the enthusiasm of agents. . "But in any case," experience "is valued for the benefit of consumers and businesses. Consumers can choose products that are more suitable for them in the "experience", and enterprises understand consumers' needs through "experience" and win a broader development space for themselves.
