Since Alibaba launched the Qianxian Wancun Plan in 2017, "Rural Taobao" has quietly entered one village after another. These small villages are constantly refreshing people's understanding of rural purchasing power and exposing the huge consumption potential of the countryside to the public. In recent years, channel sinking has gradually become one of the development strategies of honeycomb panel companies. Then, with the spring breeze of “Rural Taobao”, can honeycomb panel companies sink channels to the village market? At present, there are several points that are feasible.
First, the farmer uncle’s more turbulent “map cheap” and “tide up” mentality and “cheaper online” than the “city buys” have determined that honeycomb panel manufacturers or distributors can rely on “rural Taobao”. Enlighten, cultivate, and stimulate villagers' desire to understand and purchase honeycomb panels.
Second, "rural Taobao" and "treasurer" as reliable rural compradors have gained great trust and reliance from the villagers. If the "rural Taobao" and "treasurer" and the interests of manufacturers or distributors are opened, "rural "Taobao" and "treasurer" will become brand intermediaries and product intermediaries between villagers and manufacturers and distributors.
Third, the electronic facilities of the "Rural Taobao" experience store can be used for online experience of the honeycomb panel. The large warehouse behind the storefront can be used to display offline products of the honeycomb panel. The dual display of online pictures + offline products can eliminate villagers' Buying doubts, and thus the possibility of consumption.
Fourth, the logistics points and courier points in "Rural Taobao" can completely solve the last mile problem that cannot be solved by the e-commerce of honeycomb panels, including distribution, installation, and design.
Fifth, the close distance between county-level and township-level honeycomb panel stores and "rural Taobao", once interconnected with each other, will help open up the consumer awareness gap, brand awareness gap, and decoration recognition of honeycomb panel brands to rural consumers. Know blank.
Sixth, for example, county-level stores and businesses are connected to "rural Taobao", and county-to-village delivery and distribution enables urban home design, urban product trends, and urban home improvement culture to pass through "rural Taobao" in a timely and effective manner. Importing into the countryside will not allow rural consumers to use honeycomb panel products that have been lagging behind urban residents for several years.
The emergence of "rural Taobao" is definitely good for enterprises, but how to use honeycomb panel products to penetrate the village-level market, how to use "rural Taobao", and whether "rural Taobao" has the possibility of utilization are still to be explored and considered by professionals.
